diff --git a/local/resetdb.sh b/local/resetdb.sh
index f8cf387..7f1e740 100755
--- a/local/resetdb.sh
+++ b/local/resetdb.sh
@@ -1,6 +1,6 @@
 #!/bin/bash
 
-set -eou pipefail
+set -euxo pipefail
 
 # This script is for use in local development only. It wipes the existing db,
 # creates a new empty one, runs the initial migration to create the schema,
@@ -9,8 +9,8 @@ set -eou pipefail
 # TODO(opensource): We should adapt Asaf's seedfile command and then delete this.
 
 THIS_PATH=$(pwd)
-BETA_PATH='/mnt/c/Users/bvisn/Developer/handmade/handmade-beta'
-# BETA_PATH='/Users/benvisness/Developer/handmade/handmade-beta'
+#BETA_PATH='/mnt/c/Users/bvisn/Developer/handmade/handmade-beta'
+ BETA_PATH='/Users/benvisness/Developer/handmade/handmade-beta'
 
 pushd $BETA_PATH
     docker-compose down -v
@@ -19,4 +19,4 @@ pushd $BETA_PATH
 
     docker-compose exec postgres bash -c "psql -U postgres -c \"CREATE ROLE hmn CREATEDB LOGIN PASSWORD 'password';\""
 popd
-go run src/main.go seedfile local/backups/hmn_pg_dump_live_2021-09-06
+go run src/main.go seedfile local/backups/hmn_pg_dump_live_2021-10-23
diff --git a/public/js/showcase.js b/public/js/showcase.js
index 122e9ea..30fe9ee 100644
--- a/public/js/showcase.js
+++ b/public/js/showcase.js
@@ -1,14 +1,9 @@
-const TimelineTypes = {
-    UNKNOWN: 0,
-    FORUM_THREAD: 1,
-    FORUM_REPLY: 2,
-    BLOG_POST: 3,
-    BLOG_COMMENT: 4,
-    SNIPPET_IMAGE: 5,
-    SNIPPET_VIDEO: 6,
-    SNIPPET_AUDIO: 7,
-    SNIPPET_YOUTUBE: 8
-};
+const TimelineMediaTypes = {
+    IMAGE: 1,
+    VIDEO: 2,
+    AUDIO: 3,
+    EMBED: 4,
+}
 
 const showcaseItemTemplate = makeTemplateCloner("showcase_item");
 const modalTemplate = makeTemplateCloner("timeline_modal");
@@ -39,10 +34,10 @@ function makeShowcaseItem(timelineItem) {
     let addThumbnailFunc = () => {};
     let createModalContentFunc = () => {};
 
-    switch (timelineItem.type) {
-    case TimelineTypes.SNIPPET_IMAGE:
+    switch (timelineItem.media_type) {
+    case TimelineMediaTypes.IMAGE:
         addThumbnailFunc = () => {
-            itemEl.thumbnail.style.backgroundImage = `url('${timelineItem.asset_url}')`;
+            itemEl.thumbnail.style.backgroundImage = `url('${timelineItem.thumbnail_url}')`;
         };
         
         createModalContentFunc = () => {
@@ -53,10 +48,10 @@ function makeShowcaseItem(timelineItem) {
         };
 
         break;
-    case TimelineTypes.SNIPPET_VIDEO:
+    case TimelineMediaTypes.VIDEO:
         addThumbnailFunc = () => {
             const video = document.createElement('video');
-            video.src = timelineItem.asset_url;
+            video.src = timelineItem.asset_url; // TODO: Use image thumbnails
             video.controls = false;
             video.classList.add('h-100');
             video.preload = 'metadata';
@@ -73,7 +68,7 @@ function makeShowcaseItem(timelineItem) {
         };
 
         break;
-    case TimelineTypes.SNIPPET_AUDIO:
+    case TimelineMediaTypes.AUDIO:
         createModalContentFunc = () => {
             const modalAudio = document.createElement('audio');
             modalAudio.src = timelineItem.asset_url;
diff --git a/public/style.css b/public/style.css
index befa431..2e6eba8 100644
--- a/public/style.css
+++ b/public/style.css
@@ -9364,12 +9364,12 @@ span.icon-rss::before {
     display: block;
     max-width: 100%;
     max-height: 80vh; }
-  .timeline-item .timeline-content-box.youtube {
+  .timeline-item .timeline-content-box.embed {
     position: relative;
     width: 100%;
     height: 0;
     padding-bottom: 56.25%; }
-    .timeline-item .timeline-content-box.youtube > iframe {
+    .timeline-item .timeline-content-box.embed > iframe {
       position: absolute;
       top: 0;
       left: 0;
diff --git a/src/rawdata/scss/_timeline.scss b/src/rawdata/scss/_timeline.scss
index 8264514..a7f8d79 100644
--- a/src/rawdata/scss/_timeline.scss
+++ b/src/rawdata/scss/_timeline.scss
@@ -1,17 +1,4 @@
 .timeline {
-    &.no-forums .forums {
-        display: none;
-    }
-    &.no-blogs .blogs {
-        display: none;
-    }
-    &.no-library .library {
-        display: none;
-    }
-    &.no-snippets .snippets {
-        display: none;
-    }
-
     .timeline-item {
         @include usevar(background-color, card-background);
         @include usevar(color, main-color);
@@ -41,7 +28,7 @@
         max-height: 80vh;
     }
 
-    .timeline-content-box.youtube {
+    .timeline-content-box.embed {
         // NOTE(asaf): CSS trick to get an iframe to auto resize
         position: relative;
         width: 100%;
diff --git a/src/templates/mapping.go b/src/templates/mapping.go
index 0e998ca..c1ec220 100644
--- a/src/templates/mapping.go
+++ b/src/templates/mapping.go
@@ -254,10 +254,6 @@ func TimelineItemsToJSON(items []TimelineItem) string {
 		}
 		builder.WriteRune('{')
 
-		builder.WriteString(`"type":`)
-		builder.WriteString(strconv.Itoa(int(item.Type)))
-		builder.WriteRune(',')
-
 		builder.WriteString(`"date":`)
 		builder.WriteString(strconv.FormatInt(item.Date.UTC().Unix(), 10))
 		builder.WriteRune(',')
@@ -288,16 +284,36 @@ func TimelineItemsToJSON(items []TimelineItem) string {
 		builder.WriteString(item.Url)
 		builder.WriteString(`",`)
 
+		var mediaType TimelineItemMediaType
+		var assetUrl string
+		var thumbnailUrl string
+		var width, height int
+		if len(item.EmbedMedia) > 0 {
+			mediaType = item.EmbedMedia[0].Type
+			assetUrl = item.EmbedMedia[0].AssetUrl
+			thumbnailUrl = item.EmbedMedia[0].ThumbnailUrl
+			width = item.EmbedMedia[0].Width
+			height = item.EmbedMedia[0].Height
+		}
+
+		builder.WriteString(`"media_type":`)
+		builder.WriteString(strconv.Itoa(int(mediaType)))
+		builder.WriteRune(',')
+
 		builder.WriteString(`"width":`)
-		builder.WriteString(strconv.Itoa(item.Width))
+		builder.WriteString(strconv.Itoa(width))
 		builder.WriteRune(',')
 
 		builder.WriteString(`"height":`)
-		builder.WriteString(strconv.Itoa(item.Height))
+		builder.WriteString(strconv.Itoa(height))
 		builder.WriteRune(',')
 
 		builder.WriteString(`"asset_url":"`)
-		builder.WriteString(item.AssetUrl)
+		builder.WriteString(assetUrl)
+		builder.WriteString(`",`)
+
+		builder.WriteString(`"thumbnail_url":"`)
+		builder.WriteString(thumbnailUrl)
 		builder.WriteString(`",`)
 
 		builder.WriteString(`"discord_message_url":"`)
diff --git a/src/templates/src/atom.xml b/src/templates/src/atom.xml
index 460e774..5b62da7 100644
--- a/src/templates/src/atom.xml
+++ b/src/templates/src/atom.xml
@@ -46,7 +46,7 @@
 			<entry>
 				<title>New showcase item by {{ .OwnerName }}</title>
 				<link rel="alternative" type="text/html" href="{{ .Url }}" />
-				<id>{{ .UUID }}</id>
+				<id>{{ string2uuid .Url }}</id>
 				<published>{{ rfc3339 .Date }}</published>
 				<author>
 					<name>{{ .OwnerName }}</name>
@@ -54,13 +54,19 @@
 				</author>
 				<content type="xhtml">
 					<div xmlns="http://www.w3.org/1999/xhtml">
-						{{ .Description }}
-						{{ if snippetimage . }}
-							<img src="{{ .AssetUrl }}"/>
-						{{ else if snippetvideo . }}
-							<video src="{{ .AssetUrl }}" controls="true"/>
-						{{ else if snippetaudio . }}
-							<audio src="{{ .AssetUrl }}" controls="true"/>
+						<div>
+							{{ .Description }}
+						</div>
+						{{ range .EmbedMedia }}
+							<div>
+								{{ if eq .Type mediaimage }}
+									<img src="{{ .AssetUrl }}"/>
+								{{ else if eq .Type mediavideo }}
+									<video src="{{ .AssetUrl }}" controls="true"/>
+								{{ else if eq .Type mediaaudio }}
+									<audio src="{{ .AssetUrl }}" controls="true"/>
+								{{ end }}
+							</div>
 						{{ end }}
 					</div>
 				</content>
diff --git a/src/templates/src/include/timeline_item.html b/src/templates/src/include/timeline_item.html
index 7b374f4..988f6cd 100644
--- a/src/templates/src/include/timeline_item.html
+++ b/src/templates/src/include/timeline_item.html
@@ -1,5 +1,31 @@
-{{ if timelinepostitem . }}
-	<div class="timeline-item flex pa3 mb2 br3 {{ .Class }}">
+{{/*
+TODO: The logic in here for how to present various types of timeline items needs to be more robust.
+*/}}
+
+{{ if or .Description .EmbedMedia }}
+	<div class="timeline-item flex flex-column pa3 mb2 br3" data-filter-title="{{ .FilterTitle }}">
+		<div class="timeline-user-info mb2 flex items-center">
+			<img class="avatar-icon lite mr2" src="{{ .OwnerAvatarUrl }}"/>
+			<a class="user" href="{{ .OwnerUrl }}">{{ .OwnerName }}</a>
+			<a class="datetime tr" style="flex: 1 1 auto;" href="{{ .Url }}">{{ timehtml (relativedate .Date) .Date }}</a>
+		</div>
+		<div class="mb2">{{ .Description }}</div>
+		{{ range .EmbedMedia }}
+			<div class="timeline-content-box {{ if eq .Type mediaembed }}embed{{ end }}">
+				{{ if eq .Type mediaimage }}
+					<img src="{{ .AssetUrl }}">
+				{{ else if eq .Type mediavideo }}
+					<video src="{{ .AssetUrl }}" preload="metadata" controls>
+				{{ else if eq .Type mediaaudio }}
+					<audio src="{{ .AssetUrl }}" controls>
+				{{ else if eq .Type mediaembed }}
+					{{ .EmbedHTML }}
+				{{ end }}
+			</div>
+		{{ end }}
+	</div>
+{{ else }}
+	<div class="timeline-item flex pa3 mb2 br3" data-filter-title="{{ .FilterTitle }}">
 		<img class="avatar-icon big lite mr3" src="{{ .OwnerAvatarUrl }}"/>
 		<div class="timeline-info overflow-hidden">
 			{{ template "breadcrumbs.html" .Breadcrumbs }}
@@ -9,25 +35,5 @@
 			</div>
 		</div>
 	</div>
-{{ else if timelinesnippetitem . }}
-	<div class="timeline-item flex flex-column pa3 mb2 br3 {{ .Class }}">
-		<div class="timeline-user-info mb2 flex items-center">
-			<img class="avatar-icon lite mr2" src="{{ .OwnerAvatarUrl }}"/>
-			<a class="user" href="{{ .OwnerUrl }}">{{ .OwnerName }}</a>
-			<a class="datetime tr" style="flex: 1 1 auto;" href="{{ .Url }}">{{ timehtml (relativedate .Date) .Date }}</a>
-		</div>
-		<p class="timeline-snippet-title mb2">{{ .Description }}</p>
-		<div class="timeline-content-box {{ if snippetyoutube . }}youtube{{ end }}">
-			{{ if snippetvideo . }}
-				<video src="{{ .AssetUrl }}" preload="metadata" controls />
-			{{ else if snippetimage . }}
-				<img src="{{ .AssetUrl }}" />
-			{{ else if snippetaudio . }}
-				<audio src="{{ .AssetUrl }}" controls />
-			{{ else if snippetyoutube .}}
-				<iframe src="https://www.youtube-nocookie.com/embed/{{ .YoutubeID }}" allow="accelerometer; encrypted-media; gyroscope;" allowfullscreen frameborder="0"></iframe>
-			{{ end }}
-		</div>
-	</div>
 {{ end }}
 
diff --git a/src/templates/src/snippet.html b/src/templates/src/snippet.html
index 79d0015..1bed41b 100644
--- a/src/templates/src/snippet.html
+++ b/src/templates/src/snippet.html
@@ -10,17 +10,19 @@
         </div>
         <p class="mb2">{{ .Snippet.Description }}</p>
         <div>
-			{{ if snippetimage .Snippet }}
-                <img src="{{ .Snippet.AssetUrl }}" />
-			{{ else if snippetvideo .Snippet }}
-                <video src="{{ .Snippet.AssetUrl }}" preload="metadata" controls />
-			{{ else if snippetaudio .Snippet }}
-                <audio src="{{ .Snippet.AssetUrl }}" controls />
-			{{ else if snippetyoutube .Snippet }}
-                <div class="mb3 aspect-ratio aspect-ratio--16x9">
-                    <iframe class="aspect-ratio--object" src="https://www.youtube-nocookie.com/embed/{{ .Snippet.YoutubeID }}" allow="accelerometer; encrypted-media; gyroscope;" allowfullscreen frameborder="0" />
-                </div>
-			{{ end }}
+            {{ range .Snippet.EmbedMedia }}
+                {{ if eq .Type mediaimage }}
+                    <img src="{{ .AssetUrl }}">
+                {{ else if eq .Type mediavideo }}
+                    <video src="{{ .AssetUrl }}" preload="metadata" controls>
+                {{ else if eq .Type mediaaudio }}
+                    <audio src="{{ .AssetUrl }}" controls>
+                {{ else if eq .Type mediaembed }}
+                    <div class="mb3 aspect-ratio aspect-ratio--16x9">
+                        {{ .EmbedHTML }}
+                    </div>
+                {{ end }}
+            {{ end }}
         </div>
     </div>
 </div>
diff --git a/src/templates/src/user_profile.html b/src/templates/src/user_profile.html
index d23793a..57c94df 100644
--- a/src/templates/src/user_profile.html
+++ b/src/templates/src/user_profile.html
@@ -6,19 +6,18 @@
 		{{ with .ProfileUserProjects }}
 			<div class="content-block ph3 ph0-ns">
 				<h2>Projects</h2>
-				<div class="ph3">
-					{{ range . }}
-						<div class="mv3">
-							{{ template "project_card.html" projectcarddata . "" }}
-						</div>
-					{{ end }}
-				</div>
+				{{ range . }}
+					<div class="mv3">
+						{{ template "project_card.html" projectcarddata . "" }}
+					</div>
+				{{ end }}
 			</div>
 		{{ end }}
 		{{ if gt (len .TimelineItems) 0 }}
 			<div class="content-block timeline-container ph3 ph0-ns">
 				<h2>Recent Activity</h2>
 				<div class="timeline-filters mb2">
+					{{/*
 					{{ if gt .NumForums 0 }}
 						<div class="dib filter forums mr2"><input data-type="forums" class="v-mid mr1" type="checkbox" id="timeline-checkbox-forums" checked /><label class="v-mid" for="timeline-checkbox-forums">Forums (<span class="count">{{ .NumForums }}</span>)</label></div>
 					{{ end }}
@@ -28,6 +27,7 @@
 					{{ if gt .NumSnippets 0 }}
 						<div class="dib filter snippets mr2"><input data-type="snippets" class="v-mid mr1" type="checkbox" id="timeline-checkbox-snippets" checked /><label class="v-mid" for="timeline-checkbox-snippets">Snippets (<span class="count">{{ .NumSnippets }}</span>)</label></div>
 					{{ end }}
+					*/}}
 				</div>
 				<div class="timeline">
 					{{ range .TimelineItems }}
@@ -53,11 +53,6 @@
 				<div class="value">{{ absoluteshortdate .ProfileUser.DateJoined }}</div>
 			</div>
 
-			<div class="pair flex flex-wrap">
-				<div class="key flex-auto mr1">Posts</div>
-				<div class="value">{{ add .NumForums .NumBlogs }}</div>
-			</div>
-
 			{{ if .ProfileUser.Email }}
 				<div class="pair flex flex-wrap">
 					<div class="key flex-auto mr1">Email</div>
@@ -75,15 +70,50 @@
 	</div>
 </div>
 <script>
-	let timelineList = document.querySelector(".timeline");
-	let toggles = document.querySelectorAll(".timeline-filters .filter input");
-	function timelineFilterToggle(ev) {
-		timelineList.classList.toggle("no-" + ev.target.getAttribute("data-type"), !ev.target.checked);
+	const filterTitles = [];
+	for (const item of document.querySelectorAll('.timeline-item')) {
+		const title = item.getAttribute('data-filter-title');
+		if (title && !filterTitles.includes(title)) {
+			filterTitles.push(title);
+		}
 	}
-	for (let i = 0; i < toggles.length; ++i) {
-		let toggle = toggles[i];
-		toggle.checked = true;
-		toggle.addEventListener("change", timelineFilterToggle);
+	filterTitles.sort();
+
+	function itemsForFilterTitle(title) {
+		return document.querySelectorAll(`.timeline-item[data-filter-title="${title}"]`);
+	}
+
+	const filters = document.querySelector('.timeline-filters');
+
+	for (const title of filterTitles) {
+		const container = document.createElement("div");
+		container.className = "dib filter mr2";
+
+		const id = `timeline-checkbox-${title.replaceAll(/\s/g, '-')}`;
+
+		const input = document.createElement("input");
+		input.className = "v-mid mr1";
+		input.type = "checkbox";
+		input.id = id;
+		input.checked = true;
+		input.addEventListener("change", e => {
+			for (const item of itemsForFilterTitle(title)) {
+				if (e.target.checked) {
+					item.style.removeProperty("display");
+				} else {
+					item.style.setProperty("display", "none")
+				}
+			}
+		});
+		container.appendChild(input);
+
+		const label = document.createElement("label");
+		label.className = "v-mid";
+		label.htmlFor = id;
+		label.innerText = `${title} (${itemsForFilterTitle(title).length})`;
+		container.appendChild(label);
+
+		filters.appendChild(container);
 	}
 </script>
 {{ end }}
diff --git a/src/templates/templates.go b/src/templates/templates.go
index fbc22f2..920de56 100644
--- a/src/templates/templates.go
+++ b/src/templates/templates.go
@@ -11,6 +11,7 @@ import (
 	"git.handmade.network/hmn/hmn/src/hmnurl"
 	"git.handmade.network/hmn/hmn/src/logging"
 	"github.com/Masterminds/sprig"
+	"github.com/google/uuid"
 	"github.com/teacat/noire"
 )
 
@@ -179,6 +180,9 @@ var HMNTemplateFuncs = template.FuncMap{
 	"staticthemenobust": func(theme string, filepath string) string {
 		return hmnurl.BuildTheme(filepath, theme, false)
 	},
+	"string2uuid": func(s string) string {
+		return uuid.NewSHA1(uuid.NameSpaceURL, []byte(s)).URN()
+	},
 	"timehtml": func(formatted string, t time.Time) template.HTML {
 		iso := t.UTC().Format(time.RFC3339)
 		return template.HTML(fmt.Sprintf(`<time datetime="%s">%s</time>`, iso, formatted))
@@ -195,36 +199,8 @@ var HMNTemplateFuncs = template.FuncMap{
 		}
 	},
 
-	"timelinepostitem": func(item TimelineItem) bool {
-		if item.Type == TimelineTypeForumThread ||
-			item.Type == TimelineTypeForumReply ||
-			item.Type == TimelineTypeBlogPost ||
-			item.Type == TimelineTypeBlogComment {
-
-			return true
-		}
-		return false
-	},
-	"timelinesnippetitem": func(item TimelineItem) bool {
-		if item.Type == TimelineTypeSnippetImage ||
-			item.Type == TimelineTypeSnippetVideo ||
-			item.Type == TimelineTypeSnippetAudio ||
-			item.Type == TimelineTypeSnippetYoutube {
-
-			return true
-		}
-		return false
-	},
-	"snippetvideo": func(snippet TimelineItem) bool {
-		return snippet.Type == TimelineTypeSnippetVideo
-	},
-	"snippetaudio": func(snippet TimelineItem) bool {
-		return snippet.Type == TimelineTypeSnippetAudio
-	},
-	"snippetimage": func(snippet TimelineItem) bool {
-		return snippet.Type == TimelineTypeSnippetImage
-	},
-	"snippetyoutube": func(snippet TimelineItem) bool {
-		return snippet.Type == TimelineTypeSnippetYoutube
-	},
+	"mediaimage": func() TimelineItemMediaType { return TimelineItemMediaTypeImage },
+	"mediavideo": func() TimelineItemMediaType { return TimelineItemMediaTypeVideo },
+	"mediaaudio": func() TimelineItemMediaType { return TimelineItemMediaTypeAudio },
+	"mediaembed": func() TimelineItemMediaType { return TimelineItemMediaTypeEmbed },
 }
diff --git a/src/templates/types.go b/src/templates/types.go
index bc8b24d..e2199d9 100644
--- a/src/templates/types.go
+++ b/src/templates/types.go
@@ -244,45 +244,45 @@ type ThreadListItem struct {
 	Content string
 }
 
-type TimelineType int
-
-const (
-	TimelineTypeUnknown TimelineType = iota
-
-	TimelineTypeForumThread
-	TimelineTypeForumReply
-
-	TimelineTypeBlogPost
-	TimelineTypeBlogComment
-
-	TimelineTypeSnippetImage
-	TimelineTypeSnippetVideo
-	TimelineTypeSnippetAudio
-	TimelineTypeSnippetYoutube
-)
-
 type TimelineItem struct {
-	Type      TimelineType
-	TypeTitle string
-	Class     string
-	Date      time.Time
-	Url       string
-	UUID      string
+	Date              time.Time
+	Title             string
+	TypeTitle         string
+	FilterTitle       string
+	Breadcrumbs       []Breadcrumb
+	Url               string
+	DiscordMessageUrl string
 
 	OwnerAvatarUrl string
 	OwnerName      string
 	OwnerUrl       string
-	Description    template.HTML
 
-	DiscordMessageUrl string
-	Width             int
-	Height            int
-	AssetUrl          string
-	MimeType          string
-	YoutubeID         string
+	Description         template.HTML
+	TruncateDescription bool
 
-	Title       string
-	Breadcrumbs []Breadcrumb
+	PreviewMedia TimelineItemMedia
+	EmbedMedia   []TimelineItemMedia
+
+	CanShowcase bool // whether this snippet can be shown in a showcase gallery
+}
+
+type TimelineItemMediaType int
+
+const (
+	TimelineItemMediaTypeImage TimelineItemMediaType = iota + 1
+	TimelineItemMediaTypeVideo
+	TimelineItemMediaTypeAudio
+	TimelineItemMediaTypeEmbed
+)
+
+type TimelineItemMedia struct {
+	Type                TimelineItemMediaType
+	AssetUrl            string
+	EmbedHTML           template.HTML
+	ThumbnailUrl        string
+	MimeType            string
+	Width, Height       int
+	ExtraOpenGraphItems []OpenGraphItem
 }
 
 type ProjectCardData struct {
diff --git a/src/website/feed.go b/src/website/feed.go
index 00c5422..f48a1d2 100644
--- a/src/website/feed.go
+++ b/src/website/feed.go
@@ -252,7 +252,6 @@ func AtomFeed(c *RequestContext) ResponseData {
 			for _, s := range snippetQuerySlice {
 				row := s.(*snippetQuery)
 				timelineItem := SnippetToTimelineItem(&row.Snippet, row.Asset, row.DiscordMessage, &row.Owner, c.Theme)
-				timelineItem.UUID = uuid.NewSHA1(uuid.NameSpaceURL, []byte(timelineItem.Url)).URN()
 				feedData.Snippets = append(feedData.Snippets, timelineItem)
 			}
 			c.Perf.EndBlock()
diff --git a/src/website/jam.go b/src/website/jam.go
index 44aacd8..9789d04 100644
--- a/src/website/jam.go
+++ b/src/website/jam.go
@@ -49,7 +49,7 @@ func JamIndex(c *RequestContext) ResponseData {
 	for _, s := range snippetQuerySlice {
 		row := s.(*snippetQuery)
 		timelineItem := SnippetToTimelineItem(&row.Snippet, row.Asset, row.DiscordMessage, &row.Owner, c.Theme)
-		if timelineItem.Type != templates.TimelineTypeSnippetYoutube {
+		if timelineItem.CanShowcase {
 			showcaseItems = append(showcaseItems, timelineItem)
 		}
 	}
diff --git a/src/website/landing.go b/src/website/landing.go
index 56e6488..242bc9a 100644
--- a/src/website/landing.go
+++ b/src/website/landing.go
@@ -246,7 +246,7 @@ func Index(c *RequestContext) ResponseData {
 	for _, s := range snippetQuerySlice {
 		row := s.(*snippetQuery)
 		timelineItem := SnippetToTimelineItem(&row.Snippet, row.Asset, row.DiscordMessage, &row.Owner, c.Theme)
-		if timelineItem.Type != templates.TimelineTypeSnippetYoutube {
+		if timelineItem.CanShowcase {
 			showcaseItems = append(showcaseItems, timelineItem)
 		}
 	}
diff --git a/src/website/showcase.go b/src/website/showcase.go
index 1618547..1750c90 100644
--- a/src/website/showcase.go
+++ b/src/website/showcase.go
@@ -45,7 +45,7 @@ func Showcase(c *RequestContext) ResponseData {
 	for _, s := range snippetQuerySlice {
 		row := s.(*snippetQuery)
 		timelineItem := SnippetToTimelineItem(&row.Snippet, row.Asset, row.DiscordMessage, &row.Owner, c.Theme)
-		if timelineItem.Type != templates.TimelineTypeSnippetYoutube {
+		if timelineItem.CanShowcase {
 			showcaseItems = append(showcaseItems, timelineItem)
 		}
 	}
diff --git a/src/website/snippet.go b/src/website/snippet.go
index 1d9ce7f..f41fb0c 100644
--- a/src/website/snippet.go
+++ b/src/website/snippet.go
@@ -70,37 +70,34 @@ func Snippet(c *RequestContext) ResponseData {
 		{Property: "og:description", Value: string(snippet.Description)},
 	}
 
-	if snippet.Type == templates.TimelineTypeSnippetImage {
-		opengraphImage := []templates.OpenGraphItem{
-			{Property: "og:image", Value: snippet.AssetUrl},
-			{Property: "og:image:width", Value: strconv.Itoa(snippet.Width)},
-			{Property: "og:image:height", Value: strconv.Itoa(snippet.Height)},
-			{Property: "og:image:type", Value: snippet.MimeType},
-			{Name: "twitter:card", Value: "summary_large_image"},
+	if len(snippet.EmbedMedia) > 0 {
+		media := snippet.EmbedMedia[0]
+
+		switch media.Type {
+		case templates.TimelineItemMediaTypeImage:
+			opengraph = append(opengraph,
+				templates.OpenGraphItem{Property: "og:image", Value: media.AssetUrl},
+				templates.OpenGraphItem{Property: "og:image:width", Value: strconv.Itoa(media.Width)},
+				templates.OpenGraphItem{Property: "og:image:height", Value: strconv.Itoa(media.Height)},
+				templates.OpenGraphItem{Property: "og:image:type", Value: media.MimeType},
+				templates.OpenGraphItem{Name: "twitter:card", Value: "summary_large_image"},
+			)
+		case templates.TimelineItemMediaTypeVideo:
+			opengraph = append(opengraph,
+				templates.OpenGraphItem{Property: "og:video", Value: media.AssetUrl},
+				templates.OpenGraphItem{Property: "og:video:width", Value: strconv.Itoa(media.Width)},
+				templates.OpenGraphItem{Property: "og:video:height", Value: strconv.Itoa(media.Height)},
+				templates.OpenGraphItem{Property: "og:video:type", Value: media.MimeType},
+				templates.OpenGraphItem{Name: "twitter:card", Value: "player"},
+			)
+		case templates.TimelineItemMediaTypeAudio:
+			opengraph = append(opengraph,
+				templates.OpenGraphItem{Property: "og:audio", Value: media.AssetUrl},
+				templates.OpenGraphItem{Property: "og:audio:type", Value: media.MimeType},
+				templates.OpenGraphItem{Name: "twitter:card", Value: "player"},
+			)
 		}
-		opengraph = append(opengraph, opengraphImage...)
-	} else if snippet.Type == templates.TimelineTypeSnippetVideo {
-		opengraphVideo := []templates.OpenGraphItem{
-			{Property: "og:video", Value: snippet.AssetUrl},
-			{Property: "og:video:width", Value: strconv.Itoa(snippet.Width)},
-			{Property: "og:video:height", Value: strconv.Itoa(snippet.Height)},
-			{Property: "og:video:type", Value: snippet.MimeType},
-			{Name: "twitter:card", Value: "player"},
-		}
-		opengraph = append(opengraph, opengraphVideo...)
-	} else if snippet.Type == templates.TimelineTypeSnippetAudio {
-		opengraphAudio := []templates.OpenGraphItem{
-			{Property: "og:audio", Value: snippet.AssetUrl},
-			{Property: "og:audio:type", Value: snippet.MimeType},
-			{Name: "twitter:card", Value: "player"},
-		}
-		opengraph = append(opengraph, opengraphAudio...)
-	} else if snippet.Type == templates.TimelineTypeSnippetYoutube {
-		opengraphYoutube := []templates.OpenGraphItem{
-			{Property: "og:video", Value: fmt.Sprintf("https://youtube.com/watch?v=%s", snippet.YoutubeID)},
-			{Name: "twitter:card", Value: "player"},
-		}
-		opengraph = append(opengraph, opengraphYoutube...)
+		opengraph = append(opengraph, media.ExtraOpenGraphItems...)
 	}
 
 	baseData := getBaseData(
diff --git a/src/website/timeline_helper.go b/src/website/timeline_helper.go
index 3add832..97a5b93 100644
--- a/src/website/timeline_helper.go
+++ b/src/website/timeline_helper.go
@@ -1,136 +1,174 @@
 package website
 
 import (
+	"fmt"
 	"html/template"
 	"regexp"
 	"strings"
 
 	"git.handmade.network/hmn/hmn/src/hmnurl"
+	"git.handmade.network/hmn/hmn/src/logging"
 	"git.handmade.network/hmn/hmn/src/models"
 	"git.handmade.network/hmn/hmn/src/templates"
 )
 
-var TimelineTypeMap = map[models.ThreadType][]templates.TimelineType{
-	//                                {           First post         ,         Subsequent post          }
-	models.ThreadTypeProjectBlogPost: {templates.TimelineTypeBlogPost, templates.TimelineTypeBlogComment},
-	models.ThreadTypeForumPost:       {templates.TimelineTypeForumThread, templates.TimelineTypeForumReply},
+type TimelineTypeTitles struct {
+	TypeTitleFirst    string
+	TypeTitleNotFirst string
+	FilterTitle       string
 }
 
-var TimelineItemClassMap = map[templates.TimelineType]string{
-	templates.TimelineTypeUnknown: "",
-
-	templates.TimelineTypeForumThread: "forums",
-	templates.TimelineTypeForumReply:  "forums",
-
-	templates.TimelineTypeBlogPost:    "blogs",
-	templates.TimelineTypeBlogComment: "blogs",
-
-	templates.TimelineTypeSnippetImage:   "snippets",
-	templates.TimelineTypeSnippetVideo:   "snippets",
-	templates.TimelineTypeSnippetAudio:   "snippets",
-	templates.TimelineTypeSnippetYoutube: "snippets",
+var TimelineTypeTitleMap = map[models.ThreadType]TimelineTypeTitles{
+	models.ThreadTypeProjectBlogPost: {"New blog post", "Blog comment", "Blogs"},
+	models.ThreadTypeForumPost:       {"New forum thread", "Forum reply", "Forums"},
 }
 
-var TimelineTypeTitleMap = map[templates.TimelineType]string{
-	templates.TimelineTypeUnknown: "",
-
-	templates.TimelineTypeForumThread: "New forum thread",
-	templates.TimelineTypeForumReply:  "Forum reply",
-
-	templates.TimelineTypeBlogPost:    "New blog post",
-	templates.TimelineTypeBlogComment: "Blog comment",
-
-	templates.TimelineTypeSnippetImage:   "Snippet",
-	templates.TimelineTypeSnippetVideo:   "Snippet",
-	templates.TimelineTypeSnippetAudio:   "Snippet",
-	templates.TimelineTypeSnippetYoutube: "Snippet",
-}
-
-func PostToTimelineItem(lineageBuilder *models.SubforumLineageBuilder, post *models.Post, thread *models.Thread, project *models.Project, owner *models.User, currentTheme string) templates.TimelineItem {
-	itemType := templates.TimelineTypeUnknown
-	typeByCatKind, found := TimelineTypeMap[post.ThreadType]
-	if found {
-		isNotFirst := 0
-		if thread.FirstID != post.ID {
-			isNotFirst = 1
-		}
-		itemType = typeByCatKind[isNotFirst]
-	}
-
-	return templates.TimelineItem{
-		Type:      itemType,
-		TypeTitle: TimelineTypeTitleMap[itemType],
-		Class:     TimelineItemClassMap[itemType],
-		Date:      post.PostDate,
-		Url:       UrlForGenericPost(thread, post, lineageBuilder, project.Slug),
+func PostToTimelineItem(
+	lineageBuilder *models.SubforumLineageBuilder,
+	post *models.Post,
+	thread *models.Thread,
+	project *models.Project,
+	owner *models.User,
+	currentTheme string,
+) templates.TimelineItem {
+	item := templates.TimelineItem{
+		Date:        post.PostDate,
+		Title:       thread.Title,
+		Breadcrumbs: GenericThreadBreadcrumbs(lineageBuilder, project, thread),
+		Url:         UrlForGenericPost(thread, post, lineageBuilder, project.Slug),
 
 		OwnerAvatarUrl: templates.UserAvatarUrl(owner, currentTheme),
 		OwnerName:      owner.BestName(),
 		OwnerUrl:       hmnurl.BuildUserProfile(owner.Username),
-		Description:    "", // NOTE(asaf): No description for posts
-
-		Title:       thread.Title,
-		Breadcrumbs: GenericThreadBreadcrumbs(lineageBuilder, project, thread),
 	}
+
+	if typeTitles, ok := TimelineTypeTitleMap[post.ThreadType]; ok {
+		if thread.FirstID == post.ID {
+			item.TypeTitle = typeTitles.TypeTitleFirst
+		} else {
+			item.TypeTitle = typeTitles.TypeTitleNotFirst
+		}
+		item.FilterTitle = typeTitles.FilterTitle
+	} else {
+		logging.Warn().
+			Int("postID", post.ID).
+			Int("threadType", int(post.ThreadType)).
+			Msg("unknown thread type for post")
+	}
+
+	return item
 }
 
-var YoutubeRegex = regexp.MustCompile(`(?i)youtube\.com/watch\?.*v=(?P<videoid>[^/&]+)`)
-var YoutubeShortRegex = regexp.MustCompile(`(?i)youtu\.be/(?P<videoid>[^/]+)`)
+func SnippetToTimelineItem(
+	snippet *models.Snippet,
+	asset *models.Asset,
+	discordMessage *models.DiscordMessage,
+	owner *models.User,
+	currentTheme string,
+) templates.TimelineItem {
+	item := templates.TimelineItem{
+		Date:        snippet.When,
+		FilterTitle: "Snippets",
+		Url:         hmnurl.BuildSnippet(snippet.ID),
 
-func SnippetToTimelineItem(snippet *models.Snippet, asset *models.Asset, discordMessage *models.DiscordMessage, owner *models.User, currentTheme string) templates.TimelineItem {
-	itemType := templates.TimelineTypeUnknown
-	youtubeId := ""
-	assetUrl := ""
-	mimeType := ""
-	width := 0
-	height := 0
-	discordMessageUrl := ""
+		OwnerAvatarUrl: templates.UserAvatarUrl(owner, currentTheme),
+		OwnerName:      owner.BestName(),
+		OwnerUrl:       hmnurl.BuildUserProfile(owner.Username),
 
-	if asset == nil {
-		match := YoutubeRegex.FindStringSubmatch(*snippet.Url)
-		index := YoutubeRegex.SubexpIndex("videoid")
-		if match == nil {
-			match = YoutubeShortRegex.FindStringSubmatch(*snippet.Url)
-			index = YoutubeShortRegex.SubexpIndex("videoid")
-		}
-		if match != nil {
-			youtubeId = match[index]
-			itemType = templates.TimelineTypeSnippetYoutube
-		}
-	} else {
+		Description: template.HTML(snippet.DescriptionHtml),
+
+		CanShowcase: true,
+	}
+
+	if asset != nil {
 		if strings.HasPrefix(asset.MimeType, "image/") {
-			itemType = templates.TimelineTypeSnippetImage
+			item.EmbedMedia = append(item.EmbedMedia, imageMediaItem(asset))
 		} else if strings.HasPrefix(asset.MimeType, "video/") {
-			itemType = templates.TimelineTypeSnippetVideo
+			item.EmbedMedia = append(item.EmbedMedia, videoMediaItem(asset))
 		} else if strings.HasPrefix(asset.MimeType, "audio/") {
-			itemType = templates.TimelineTypeSnippetAudio
+			item.EmbedMedia = append(item.EmbedMedia, audioMediaItem(asset))
+		}
+	}
+
+	if snippet.Url != nil {
+		url := *snippet.Url
+		if videoId := getYoutubeVideoID(url); videoId != "" {
+			item.EmbedMedia = append(item.EmbedMedia, youtubeMediaItem(videoId))
+			item.CanShowcase = false
 		}
-		assetUrl = hmnurl.BuildS3Asset(asset.S3Key)
-		mimeType = asset.MimeType
-		width = asset.Width
-		height = asset.Height
 	}
 
 	if discordMessage != nil {
-		discordMessageUrl = discordMessage.Url
+		item.DiscordMessageUrl = discordMessage.Url
 	}
 
-	return templates.TimelineItem{
-		Type:  itemType,
-		Class: TimelineItemClassMap[itemType],
-		Date:  snippet.When,
-		Url:   hmnurl.BuildSnippet(snippet.ID),
+	return item
+}
 
-		OwnerAvatarUrl: templates.UserAvatarUrl(owner, currentTheme),
-		OwnerName:      owner.BestName(),
-		OwnerUrl:       hmnurl.BuildUserProfile(owner.Username),
-		Description:    template.HTML(snippet.DescriptionHtml),
+var youtubeRegexes = [...]*regexp.Regexp{
+	regexp.MustCompile(`(?i)youtube\.com/watch\?.*v=(?P<videoid>[^/&]+)`),
+	regexp.MustCompile(`(?i)youtu\.be/(?P<videoid>[^/]+)`),
+}
 
-		DiscordMessageUrl: discordMessageUrl,
-		Width:             width,
-		Height:            height,
-		AssetUrl:          assetUrl,
-		MimeType:          mimeType,
-		YoutubeID:         youtubeId,
+func getYoutubeVideoID(url string) string {
+	for _, regex := range youtubeRegexes {
+		match := regex.FindStringSubmatch(url)
+		if match != nil {
+			return match[regex.SubexpIndex("videoid")]
+		}
+	}
+
+	return ""
+}
+
+func imageMediaItem(asset *models.Asset) templates.TimelineItemMedia {
+	assetUrl := hmnurl.BuildS3Asset(asset.S3Key)
+
+	return templates.TimelineItemMedia{
+		Type:         templates.TimelineItemMediaTypeImage,
+		AssetUrl:     assetUrl,
+		ThumbnailUrl: assetUrl, // TODO: Use smaller thumbnails?
+		MimeType:     asset.MimeType,
+		Width:        asset.Width,
+		Height:       asset.Height,
+	}
+}
+
+func videoMediaItem(asset *models.Asset) templates.TimelineItemMedia {
+	assetUrl := hmnurl.BuildS3Asset(asset.S3Key)
+
+	return templates.TimelineItemMedia{
+		Type:     templates.TimelineItemMediaTypeVideo,
+		AssetUrl: assetUrl,
+		// TODO: Use image thumbnails
+		MimeType: asset.MimeType,
+		Width:    asset.Width,
+		Height:   asset.Height,
+	}
+}
+
+func audioMediaItem(asset *models.Asset) templates.TimelineItemMedia {
+	assetUrl := hmnurl.BuildS3Asset(asset.S3Key)
+
+	return templates.TimelineItemMedia{
+		Type:     templates.TimelineItemMediaTypeAudio,
+		AssetUrl: assetUrl,
+		MimeType: asset.MimeType,
+		Width:    asset.Width,
+		Height:   asset.Height,
+	}
+}
+
+func youtubeMediaItem(videoId string) templates.TimelineItemMedia {
+	return templates.TimelineItemMedia{
+		Type: templates.TimelineItemMediaTypeEmbed,
+		EmbedHTML: template.HTML(fmt.Sprintf(
+			`<iframe src="https://www.youtube-nocookie.com/embed/%s" allow="accelerometer; encrypted-media; gyroscope;" allowfullscreen frameborder="0"></iframe>`,
+			template.HTMLEscapeString(videoId),
+		)),
+		ExtraOpenGraphItems: []templates.OpenGraphItem{
+			{Property: "og:video", Value: fmt.Sprintf("https://youtube.com/watch?v=%s", videoId)},
+			{Name: "twitter:card", Value: "player"},
+		},
 	}
 }
diff --git a/src/website/user.go b/src/website/user.go
index d07b9e5..85761e2 100644
--- a/src/website/user.go
+++ b/src/website/user.go
@@ -26,9 +26,6 @@ type UserProfileTemplateData struct {
 	ProfileUserLinks    []templates.Link
 	ProfileUserProjects []templates.Project
 	TimelineItems       []templates.TimelineItem
-	NumForums           int
-	NumBlogs            int
-	NumSnippets         int
 }
 
 func UserProfile(c *RequestContext) ResponseData {
@@ -166,42 +163,27 @@ func UserProfile(c *RequestContext) ResponseData {
 
 	c.Perf.StartBlock("PROFILE", "Construct timeline items")
 	timelineItems := make([]templates.TimelineItem, 0, len(posts)+len(snippetQuerySlice))
-	numForums := 0
-	numBlogs := 0
-	numSnippets := len(snippetQuerySlice)
 
 	for _, post := range posts {
-		timelineItem := PostToTimelineItem(
+		timelineItems = append(timelineItems, PostToTimelineItem(
 			lineageBuilder,
 			&post.Post,
 			&post.Thread,
 			&post.Project,
 			profileUser,
 			c.Theme,
-		)
-		switch timelineItem.Type {
-		case templates.TimelineTypeForumThread, templates.TimelineTypeForumReply:
-			numForums += 1
-		case templates.TimelineTypeBlogPost, templates.TimelineTypeBlogComment:
-			numBlogs += 1
-		}
-		if timelineItem.Type != templates.TimelineTypeUnknown {
-			timelineItems = append(timelineItems, timelineItem)
-		} else {
-			c.Logger.Warn().Int("post ID", post.Post.ID).Msg("Unknown timeline item type for post")
-		}
+		))
 	}
 
 	for _, snippetRow := range snippetQuerySlice {
 		snippetData := snippetRow.(*snippetQuery)
-		timelineItem := SnippetToTimelineItem(
+		timelineItems = append(timelineItems, SnippetToTimelineItem(
 			&snippetData.Snippet,
 			snippetData.Asset,
 			snippetData.DiscordMessage,
 			profileUser,
 			c.Theme,
-		)
-		timelineItems = append(timelineItems, timelineItem)
+		))
 	}
 
 	c.Perf.StartBlock("PROFILE", "Sort timeline")
@@ -223,9 +205,6 @@ func UserProfile(c *RequestContext) ResponseData {
 		ProfileUserLinks:    profileUserLinks,
 		ProfileUserProjects: templateProjects,
 		TimelineItems:       timelineItems,
-		NumForums:           numForums,
-		NumBlogs:            numBlogs,
-		NumSnippets:         numSnippets,
 	}, c.Perf)
 	return res
 }