diff --git a/server/deploy.sh b/server/deploy.sh
index 82136c4..7a14074 100755
--- a/server/deploy.sh
+++ b/server/deploy.sh
@@ -1,21 +1,30 @@
 #!/bin/bash
 
-# This script should be called with the name of the branch to deploy. ($1 will
-# be the branch name.)
+set -eo pipefail
 
-set -euo pipefail
+branch=$1
+if [ -z "$branch" ]; then
+    echo "Type the name of the branch you would like to deploy: "
+    read branch
+fi
 
-sudo -u hmn bash -s <<SCRIPT
+echo "Deploying branch $branch..."
+
+do_as() {
+    sudo -u $1 --preserve-env=PATH bash -s
+}
+
+do_as hmn <<SCRIPT
 set -euo pipefail
-pushd /home/hmn/hmn
-    git fetch --all
-    git reset --hard $1
-    go build -o /home/hmn/bin/hmn src/main.go
-popd
+cd /home/hmn/hmn
+git fetch --all
+git reset --hard origin/$branch
+go build -o /home/hmn/bin/hmn src/main.go
 SCRIPT
 
+echo "Running migrations..."
 systemctl stop hmn
-sudo -u hmn bash -s <<'SCRIPT'
+do_as hmn <<'SCRIPT'
 set -euo pipefail
 /home/hmn/bin/hmn migrate
 SCRIPT
diff --git a/server/root.Makefile b/server/root.Makefile
new file mode 100644
index 0000000..0504398
--- /dev/null
+++ b/server/root.Makefile
@@ -0,0 +1,28 @@
+# from https://marmelab.com/blog/2016/02/29/auto-documented-makefile.html
+help: ## Print this help.
+	@#                                                                  wrap text here -> |
+	@#                                                                                    |
+	@echo 'This Makefile contains tasks for the root user only. Most website management'
+	@echo 'commands must be run as a different user account, e.g. hmn or caddy. To become'
+	@echo 'another user, run "su <username>" and then "cd ~".'
+	@echo ''
+
+	@grep -E '^[a-zA-Z_-]+:.*?## .*$$' $(MAKEFILE_LIST) | sort \
+		| sed 's/^.*\/\(.*\)/\1/' \
+		| awk 'BEGIN {FS = ":[^:]*?## "}; {printf "\033[36m%-30s\033[0m %s\n", $$1, $$2}'
+
+deploy:
+	/home/hmn/hmn/server/deploy.sh $1
+
+edit-config:
+	vim /home/hmn/hmn/src/config/config.go
+	@echo 'Now that you have edited the config, you probably want to re-deploy the site:'
+	@echo ''
+	@echo '    make deploy'
+	@echo ''
+
+logs-hmn: ## View logs for the website
+	journalctl -u hmn.service -f
+
+logs-caddy: ## View logs for Caddy
+	journalctl -u caddy.service -f
diff --git a/server/serversetup.sh b/server/serversetup.sh
index 462aa4e..8a798bb 100755
--- a/server/serversetup.sh
+++ b/server/serversetup.sh
@@ -1,6 +1,6 @@
 #!/bin/bash
 
-set -euxo pipefail
+set -exo pipefail
 
 BLUE_BOLD=$'\e[1;34m'
 RESET=$'\e[0m'
@@ -11,11 +11,13 @@ savecheckpoint() {
     echo $1 > ./hmn_setup_checkpoint
 }
 
+do_as() {
+    sudo -u $1 --preserve-env=PATH bash -s
+}
+
 # Add swap space
 # https://www.digitalocean.com/community/tutorials/how-to-add-swap-space-on-ubuntu-20-04
 if [ $checkpoint -lt 10 ]; then
-    savecheckpoint 10
-
     fallocate -l 1G /swapfile
     chmod 600 /swapfile
     mkswap /swapfile
@@ -26,12 +28,12 @@ if [ $checkpoint -lt 10 ]; then
     sysctl vm.vfs_cache_pressure=50
     echo 'vm.swappiness=10' >> /etc/sysctl.conf
     echo 'vm.vfs_cache_pressure=50' >> /etc/sysctl.conf
+    
+    savecheckpoint 10
 fi
 
 # Configure Linux users
 if [ $checkpoint -lt 20 ]; then
-    savecheckpoint 20
-
     groupadd --system caddy
     useradd --system \
         --gid caddy \
@@ -50,33 +52,43 @@ if [ $checkpoint -lt 20 ]; then
         --shell /bin/bash \
         --create-home --home-dir /home/annotations \
         annotations
+    
+    savecheckpoint 20
 fi
 
 # Install important stuff
 if [ $checkpoint -lt 30 ]; then
-    savecheckpoint 30
-
     apt update
     apt install -y \
         build-essential \
         libcurl4-openssl-dev byacc flex
+    
+    savecheckpoint 30
 fi
 
 # Install Go
 if [ $checkpoint -lt 40 ]; then
-    savecheckpoint 40
-
     wget https://golang.org/dl/go1.17.linux-amd64.tar.gz
     tar -C /usr/local -xzf go1.17.linux-amd64.tar.gz
-    echo 'PATH=$PATH:/usr/local/go/bin:/root/go/bin' >> ~/.bash_profile
-    source ~/.bash_profile
+    
+    export PATH=$PATH:/usr/local/go/bin:/root/go/bin
+    echo 'export PATH=$PATH:/usr/local/go/bin:/root/go/bin' >> ~/.bashrc
+    go version
+
+    do_as hmn <<'SCRIPT'
+        set -euxo pipefail
+        echo 'export PATH=$PATH:/usr/local/go/bin:/home/hmn/go/bin' >> ~/.bashrc
+        go version
+SCRIPT
+    
+    savecheckpoint 40
 fi
 
+export PATH=$PATH:/usr/local/go/bin:/root/go/bin
+
 # Install Caddy
 # https://www.digitalocean.com/community/tutorials/how-to-host-a-website-with-caddy-on-ubuntu-18-04
 if [ $checkpoint -lt 50 ]; then
-    savecheckpoint 50
-
     go install github.com/caddyserver/xcaddy/cmd/xcaddy@v0.1.9
     xcaddy build \
         --with github.com/caddy-dns/cloudflare \
@@ -84,41 +96,47 @@ if [ $checkpoint -lt 50 ]; then
     mv caddy /usr/bin
     chown root:root /usr/bin/caddy
     chmod 755 /usr/bin/caddy
+    
+    savecheckpoint 50
 fi
 
 # Install Postgres
 # (instructions at https://www.postgresql.org/download/linux/ubuntu/)
 if [ $checkpoint -lt 60 ]; then
-    savecheckpoint 60
-
     sudo sh -c 'echo "deb http://apt.postgresql.org/pub/repos/apt $(lsb_release -cs)-pgdg main" > /etc/apt/sources.list.d/pgdg.list'
     wget --quiet -O - https://www.postgresql.org/media/keys/ACCC4CF8.asc | sudo apt-key add -
     sudo apt-get update
     sudo apt-get -y install postgresql
+    
+    savecheckpoint 60
 fi
 
 # Configure Postgres
-# TODO: This was supposed to create a user without a password - why didn't it?
-# ...or was it?
 if [ $checkpoint -lt 70 ]; then
-    savecheckpoint 70
+    echo "Enter the password for the HMN postgres user:"
     sudo -u postgres createuser --createdb --login --pwprompt hmn
+    
+    savecheckpoint 70
 fi
 
-# Set up the folder structure, clone the repo
+# Set up the folder structure
 if [ $checkpoint -lt 80 ]; then
-    savecheckpoint 80
-
-    sudo -u hmn bash -s <<'SCRIPT'
-        set -euxo pipefail
+    set +x
 
+    do_as hmn <<'SCRIPT'
         cd ~
         mkdir log
         mkdir bin
 
-        echo 'PATH=$PATH:/usr/local/go/bin:/home/hmn/bin' >> ~/.bash_profile
-        source ~/.bash_profile
+        echo 'export PATH=$PATH:/home/hmn/bin' >> ~/.bashrc
+SCRIPT
 
+    savecheckpoint 80
+fi
+
+# Set up SSH
+if [ $checkpoint -lt 81]
+    do_as hmn <<'SCRIPT'
         ssh-keygen -t ed25519 -C "beta-server" -N "" -f ~/.ssh/gitlab
         git config --global core.sshCommand "ssh -i ~/.ssh/gitlab"
         echo ""
@@ -127,35 +145,52 @@ if [ $checkpoint -lt 80 ]; then
         echo ""
         cat ~/.ssh/gitlab.pub
         echo ""
-        echo "Press enter to continue when you're done."
-        read
-
-        while true ; do
-            ssh -T git@gitssh.handmade.network && break || true
-            echo "Failed to connect to GitLab. Fix the issue and then try again. (Press enter when you're done.)"
-            read
-        done
+        echo "Run this script again when you're done - it will continue where it left off."
+        exit 0
 SCRIPT
 
-    echo 'PATH=$PATH:/home/hmn/bin' >> ~/.bash_profile
-    source ~/.bash_profile
+    savecheckpoint 81
+
+    # This is a special case, where we want to halt the script and allow the
+    # user to perform an action before moving on.
+    exit 0
 fi
 
-if [ $checkpoint -lt 90 ]; then
-    savecheckpoint 90
+# Test SSH
+if [ $checkpoint -lt 82 ]; then
+    do_as hmn <<'SCRIPT'
+        set -euxo pipefail
+        
+        if ! ssh -T -i ~/.ssh/gitlab git@gitssh.handmade.network; then
+            set +x
+            
+            echo "Failed to connect to GitLab. Fix the issue and then run this script again."
+            echo ""
+            echo "Copy the following key and add it as a Deploy Key in the project in GitLab (https://git.handmade.network/hmn/hmn/-/settings/ci_cd#js-deploy-keys-settings):"
+            echo ""
+            cat ~/.ssh/gitlab.pub
+            echo ""
+            exit 1
+        fi
+SCRIPT
+    
+    savecheckpoint 82
+fi
 
-    sudo -u hmn bash -s <<'SCRIPT'
+# Clone the repo
+if [ $checkpoint -lt 90 ]; then
+    do_as hmn <<'SCRIPT'
         set -euxo pipefail
 
         cd ~
         git clone git@gitssh.handmade.network:hmn/hmn.git
 SCRIPT
+    
+    savecheckpoint 90
 fi
 
 # Copy config files to the right places
 if [ $checkpoint -lt 100 ]; then
-    savecheckpoint 100
-
     cp /home/hmn/hmn/server/Caddyfile /home/caddy/Caddyfile
 
     cp /home/hmn/hmn/server/caddy.service /etc/systemd/system/caddy.service
@@ -170,21 +205,31 @@ if [ $checkpoint -lt 100 ]; then
     cp /home/hmn/hmn/src/config/config.go.example /home/hmn/hmn/src/config/config.go
     cp /home/hmn/hmn/server/deploy.conf.example /home/hmn/hmn/server/deploy.conf
     cp /home/hmn/hmn/cinera/cinera.conf.sample /home/hmn/hmn/cinera/cinera.conf
+    chown hmn:hmn /home/hmn/hmn/src/config/config.go
+    chown hmn:hmn /home/hmn/hmn/server/deploy.conf
+    chown hmn:hmn /home/hmn/hmn/cinera/cinera.conf
+
+    cp /home/hmn/hmn/server/root.Makefile /root/Makefile
 
     systemctl daemon-reload
+    
+    savecheckpoint 100
 fi
 
 # Build the site for the first time (despite bad config)
-if [ $checkpoint -lt 110 ]; then
-    savecheckpoint 110
-    
-    sudo -u hmn bash -s <<'SCRIPT'
+if [ $checkpoint -lt 110 ]; then    
+    do_as hmn <<'SCRIPT'
         set -euxo pipefail
 
         cd /home/hmn/hmn
         echo "Building the site for the first time. This may take a while..."
-        go build -o /home/hmn/bin/hmn src/main.go
+        go build -v -o /home/hmn/bin/hmn src/main.go
 SCRIPT
+
+    echo 'PATH=$PATH:/home/hmn/bin' >> ~/.bashrc
+    source ~/.bashrc
+    
+    savecheckpoint 110
 fi
 
 cat <<HELP
@@ -206,7 +251,7 @@ ${BLUE_BOLD}Caddy${RESET}: /home/caddy/Caddyfile
 
     Also, in the CGI config, add the name of the Git branch you would like to
     use when deploying. For example, a deployment of the beta site should use
-    the `beta` branch.
+    the 'beta' branch.
 
 ${BLUE_BOLD}Monit${RESET}: ~/.monitrc
 
@@ -239,18 +284,22 @@ ${BLUE_BOLD}Cinera${RESET}: /home/hmn/hmn/cinera/cinera.conf
 
 ${BLUE_BOLD}===== Next steps =====${RESET}
 
+Make sure you have everything on your path:
+
+    source ~/.bashrc
+
 Restore a database backup:
 
     su hmn
     cd ~
-    /home/hmn/bin/hmn seedfile <I dunno man figure it out>
+    hmn seedfile <I dunno man figure it out>
 
 Start up Caddy:
 
     systemctl start caddy
 
-Then run the deploy script:
+Then deploy the site:
 
-    /home/hmn/hmn/server/deploy.sh
+    make deploy
 
 HELP
diff --git a/src/config/config.go.example b/src/config/config.go.example
index 1d8833a..e474e3b 100644
--- a/src/config/config.go.example
+++ b/src/config/config.go.example
@@ -10,37 +10,37 @@ var Config = HMNConfig{
 	Addr:        ":9001",
 	PrivateAddr: ":9002",
 	BaseUrl:     "http://handmade.local:9001",
-	LogLevel:    zerolog.TraceLevel,
+	LogLevel:    zerolog.TraceLevel, // InfoLevel is recommended for production
 	Postgres: PostgresConfig{
 		User:     "hmn",
 		Password: "password",
 		Hostname: "handmade.local",
 		Port:     5432,
 		DbName:   "hmn",
-		LogLevel: pgx.LogLevelTrace,
+		LogLevel: pgx.LogLevelTrace, // LogLevelWarn is recommended for production
 		MinConn:  2, // Keep these low for dev, high for production
-		MaxConn:  2,
+		MaxConn:  10,
 	},
 	Auth: AuthConfig{
 		CookieDomain: ".handmade.local",
 		CookieSecure: false,
 	},
 	Email: EmailConfig{
-		ServerAddress: "smtp.example.com",
-		ServerPort: 587,
-		FromAddress: "noreply@example.com",
-		FromAddressPassword: "",
-		FromName: "Handmade Network Team",
+		ServerAddress:          "smtp.example.com",
+		ServerPort:             587,
+		FromAddress:            "noreply@example.com",
+		FromAddressPassword:    "",
+		FromName:               "Handmade Network Team",
 		OverrideRecipientEmail: "override@handmade.network", // NOTE(asaf): If this is not empty, all emails will be redirected to this address.
 	},
 	DigitalOcean: DigitalOceanConfig{
-		AssetsSpacesKey: "",
-		AssetsSpacesSecret: "",
-		AssetsSpacesRegion: "",
+		AssetsSpacesKey:      "",
+		AssetsSpacesSecret:   "",
+		AssetsSpacesRegion:   "",
 		AssetsSpacesEndpoint: "",
-		AssetsSpacesBucket: "",
-		AssetsPathPrefix: "",
-		AssetsPublicUrlRoot: "",
+		AssetsSpacesBucket:   "",
+		AssetsPathPrefix:     "",
+		AssetsPublicUrlRoot:  "",
 	},
 	EpisodeGuide: EpisodeGuide{
 		CineraOutputPath: "./annotations/",