diff --git a/src/migration/migrations/2024-07-06T153432Z_AddFeaturedToUser.go b/src/migration/migrations/2024-07-06T153432Z_AddFeaturedToUser.go
new file mode 100644
index 00000000..5d6b3929
--- /dev/null
+++ b/src/migration/migrations/2024-07-06T153432Z_AddFeaturedToUser.go
@@ -0,0 +1,50 @@
+package migrations
+
+import (
+	"context"
+	"time"
+
+	"git.handmade.network/hmn/hmn/src/migration/types"
+	"git.handmade.network/hmn/hmn/src/utils"
+	"github.com/jackc/pgx/v5"
+)
+
+func init() {
+	registerMigration(AddFeaturedToUser{})
+}
+
+type AddFeaturedToUser struct{}
+
+func (m AddFeaturedToUser) Version() types.MigrationVersion {
+	return types.MigrationVersion(time.Date(2024, 7, 6, 15, 34, 32, 0, time.UTC))
+}
+
+func (m AddFeaturedToUser) Name() string {
+	return "AddFeaturedToUser"
+}
+
+func (m AddFeaturedToUser) Description() string {
+	return "Add featured flag to users"
+}
+
+func (m AddFeaturedToUser) Up(ctx context.Context, tx pgx.Tx) error {
+	utils.Must1(tx.Exec(ctx,
+		`
+		ALTER TABLE hmn_user
+			ADD COLUMN featured BOOLEAN NOT NULL DEFAULT false;
+		CREATE INDEX hmn_user_featured ON hmn_user(featured);
+		`,
+	))
+	return nil
+}
+
+func (m AddFeaturedToUser) Down(ctx context.Context, tx pgx.Tx) error {
+	utils.Must1(tx.Exec(ctx,
+		`
+		DROP INDEX hmn_user_featured;
+		ALTER TABLE hmn_user
+			DROP COLUMN featured;
+		`,
+	))
+	return nil
+}
diff --git a/src/models/user.go b/src/models/user.go
index d971b0c1..a7960fcd 100644
--- a/src/models/user.go
+++ b/src/models/user.go
@@ -31,6 +31,7 @@ type User struct {
 	IsStaff       bool       `db:"is_staff"`
 	Status        UserStatus `db:"status"`
 	EducationRole EduRole    `db:"education_role"`
+	Featured      bool       `db:"featured"`
 
 	Name          string     `db:"name"`
 	Bio           string     `db:"bio"`
diff --git a/src/templates/mapping.go b/src/templates/mapping.go
index 69140b16..c92d405a 100644
--- a/src/templates/mapping.go
+++ b/src/templates/mapping.go
@@ -217,6 +217,7 @@ func UserToTemplate(u *models.User) User {
 		Email:    email,
 		IsStaff:  u.IsStaff,
 		Status:   int(u.Status),
+		Featured: u.Featured,
 
 		Name:       u.BestName(),
 		Bio:        u.Bio,
diff --git a/src/templates/src/user_profile.html b/src/templates/src/user_profile.html
index ba30e279..73dbb60b 100644
--- a/src/templates/src/user_profile.html
+++ b/src/templates/src/user_profile.html
@@ -125,6 +125,12 @@
 									<option value="author" {{ if .ProfileUser.IsEduAuthor }}selected{{ end }}>Author</option>
 								</select>
 							</div>
+							<div class="input-group">
+								<div>
+									<input id="featured" name="featured" type="checkbox" {{ if .ProfileUser.Featured }}checked{{ end }} />
+									<label for="featured">Featured</label>
+								</div>
+							</div>
 							<div class="input-group">
 								<input class="btn-primary" type="submit" value="Save" />
 							</div>
diff --git a/src/templates/types.go b/src/templates/types.go
index 399c29db..332a6669 100644
--- a/src/templates/types.go
+++ b/src/templates/types.go
@@ -208,6 +208,7 @@ type User struct {
 	Email    string
 	IsStaff  bool
 	Status   int
+	Featured bool
 
 	Name       string
 	Blurb      string
diff --git a/src/website/landing.go b/src/website/landing.go
index 90a1e612..2ff4d315 100644
--- a/src/website/landing.go
+++ b/src/website/landing.go
@@ -4,6 +4,7 @@ import (
 	"html/template"
 	"net/http"
 
+	"git.handmade.network/hmn/hmn/src/db"
 	"git.handmade.network/hmn/hmn/src/hmndata"
 	"git.handmade.network/hmn/hmn/src/hmnurl"
 	"git.handmade.network/hmn/hmn/src/models"
@@ -65,18 +66,29 @@ func Index(c *RequestContext) ResponseData {
 		}
 	}
 
-	featuredProjects, err := hmndata.FetchProjects(c, c.Conn, c.CurrentUser, hmndata.ProjectsQuery{
-		FeaturedOnly: true,
-	})
+	featuredProjectIDs, err := db.QueryScalar[int](c, c.Conn,
+		`
+		SELECT id
+		FROM project
+		WHERE featured = true
+		`,
+	)
 	if err != nil {
 		c.Logger.Warn().Err(err).Msg("failed to fetch featured projects")
 	}
-	var featuredProjectIDs []int
-	for _, p := range featuredProjects {
-		featuredProjectIDs = append(featuredProjectIDs, p.Project.ID)
+	featuredUserIDs, err := db.QueryScalar[int](c, c.Conn,
+		`
+		SELECT id
+		FROM hmn_user
+		WHERE featured = true
+		`,
+	)
+	if err != nil {
+		c.Logger.Warn().Err(err).Msg("failed to fetch featured users")
 	}
 	featuredItems, err = FetchTimeline(c, c.Conn, c.CurrentUser, lineageBuilder, hmndata.TimelineQuery{
 		ProjectIDs: featuredProjectIDs,
+		OwnerIDs:   featuredUserIDs,
 		Limit:      maxPostsPerTab,
 	})
 	if err != nil {
diff --git a/src/website/user.go b/src/website/user.go
index 3ad6bbfe..570725e9 100644
--- a/src/website/user.go
+++ b/src/website/user.go
@@ -500,15 +500,19 @@ func UserProfileAdminSetOptions(c *RequestContext) ResponseData {
 		return c.RejectRequest("the education role is bad and you should feel bad")
 	}
 
+	featuredFlag := c.Req.Form.Get("featured")
+	featured := featuredFlag != ""
+
 	_, err = c.Conn.Exec(c,
 		`
 		UPDATE hmn_user
-		SET status = $2, education_role = $3
+		SET status = $2, education_role = $3, featured = $4
 		WHERE id = $1
 		`,
 		userId,
 		desiredStatus,
 		desiredEduRole,
+		featured,
 	)
 	if err != nil {
 		return c.ErrorResponse(http.StatusInternalServerError, oops.New(err, "failed to update user admin settings"))